Chevy Aveo Exclusive Swerve Review

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Chevrolet Aveo Unique UK Penny Billboard

Unique UK billboard made from over 20,000 one-pence coins to launch the value-for-money Chevrolet Aveo car.
The installation lasted only 30 minutes, as hundreds of opportunistic passers-by caught their moment to pick up a penny or two.

The penny billboard was unveiled in London’s New Oxford Street to advertise the 769,500-pence starting price of the new Chevrolet Aveo.

Chevrolet's Les Turton said: "There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes. At least it showcases the fact that the new Chevrolet Aveo is quite literally great value-for-money."

The Chevrolet Aveo is available to order now from 769,500-pence on the road, or for those who prefer to deal in pounds - £7,695.